Performing hands-on SEO since 1997, it seemed rather logical to put together an SEO Training Course so as to enable website owners to get search engine rankings that would, ultimately, benefit their business.
As we continue to white-label our own SEO services to web designers and web marketeers, so we update the manual as it seems that every single day we come across a 'new to us' website structure or back-end admin system. Of course, we know the likes of Wordpress, Magento, Drupal, Joomla, Cube Cart, Zen Cart etc.. etc.. inside out and, in reality, the SEO process is exactly the same:-
- Know the search terms
- Make sure the site is in Google's cache and check the current rankings
- Sort out the page titles and meta descriptions
- Add an html sitemap, an xml sitemap and a robots.txt file (if they are in any way shape or form less than 100%
- GET THE WEBSITE CONTENT ABSOLUTELY SPOT ON
- Check rankings again
Of course there is far more to it than that - Search Engine Optimisation is a science but, given two hours a week and our manual - anyone can crack their own site wide open.