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SEO Training

Help us raise money for community projects in Tanzania (one of the poorest countries in the world)- see the SEO Manual text on the right or visit Leesha's Just Giving Page

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Performing hands-on SEO since 1997, it seemed rather logical to put together an SEO Training Course so as to enable website owners to get search engine rankings that would, ultimately, benefit their business.

As we continue to white-label our own SEO services to web designers and web marketeers, so we update the manual as it seems that every single day we come across a 'new to us' website structure or back-end admin system. Of course, we know the likes of Wordpress, Magento, Drupal, Joomla, Cube Cart, Zen Cart etc.. etc.. inside out and, in reality, the SEO process is exactly the same:-

  • Know the search terms
  • Make sure the site is in Google's cache and check the current rankings
  • Sort out the page titles and meta descriptions
  • Add an html sitemap, an xml sitemap and a robots.txt file (if they are in any way shape or form less than 100%
  • GET THE WEBSITE CONTENT ABSOLUTELY SPOT ON
  • Check rankings again
  • Repeat

Of course there is far more to it than that - Search Engine Optimisation is a science but, given two hours a week and our manual - anyone can crack their own site wide open.

What is Google Doing?

Google is a measuring device. It measures how relevant a site is to the search term that has been input by the user.

Basic science tells us that any measuring device must have a standard to which it can compare the thing that it is measuring. There is no such thing as a standard website.

No website is the same. They can be written in php, aspx, html or a multitude of other programming languages, hosted on servers of different configurations, all of different age, all driven by different databases. In essence, Google has to 'best guess' which site is more suitable to be placed at the top of its rankings, which comes second etc...

In fact, the only 'variable' which can be definitively measured is the content (and that includes page titles, meta descirptions, link titles, link anchor text etc..). So, in reality, all you have to do is make your content better than that of your competitors' content and you will be above them in the search engines.

The problem is with content is that the user will get a bit fed up after a certain amount of words and start looking for where to click next and that point is about now